Brand Manager, Emerging Brands
Company: Jack Link's
Location: Minneapolis
Posted on: April 19, 2024
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Job Description:
Company DescriptionWhen it comes to being wild, we know a thing
or two. We're not afraid of trying something new or the hard work
it takes to make it happen. It's in our DNA. We've turned a family
recipe into a new snacking category. And the wilderness into the
world's largest meat snack business, that's still proudly family
owned and operated.We're a company built by innovators, and are
driven to not only satisfy your hunger, but to also feed your
journey
whether that journey is on the road, on the run, at the campground,
at the playground, in the office or in the moment. It s a journey
we share with you. It s the journey forward of our people, of our
communities, of our category with a reverence for quality and an
irreverence for the status quo.--At Jack Link's Protein Snacks, we
see every moment of every day as an opportunity to move forward, to
forge new ground. To realize our vision of becoming the World s #1
Protein Snack Company. We never give up. You never give up.
Together, we keep going. Are you wild enough to join us?Jack Link's
Protein Snacks is a global leader in snacking and the No. 1 meat
snack manufacturer worldwide. Family-owned and operated with
headquarters in Minong, Wisconsin, Jack Link s Protein Snacks also
has a large corporate hub in Downtown Minneapolis, Minnesota. The
company is made up of over 4,000 passionate team members, across 11
countries, who share an uncompromising commitment to delivering
awesome products and feeding the journey of those who move things
forward. The Jack Link s Protein Snacks portfolio of brands
includes, Jack Link s, Lorissa s Kitchen, BiFi, Peperami, Wild
River, Golden Island and Country Fresh Meats.Job DescriptionJoin
the Emerging Brands team as Brand Manager, you will have the
opportunity to build and grow the newest brands added to the Jack
Links Protein Snacks portfolio.
Be part of a team that is pushing the boundaries and reimagining
the category.--Develop strategic business models for emerging
brands portfolio. Test & learn/test & implementPartner with
director and agency partners to build the brand from the ground up,
specifically establish brand positioning, brand voice, brand
personality and packaging architecture.--Develop and execute brand
marketing plans, with excellence through cross-functional
collaboration to ensure quality and readiness of plans, tracking of
performance in market, course-correction and learnings to improve
future performance.Lead cross-functional efforts, in close
partnership with product development and consumer insights to
develop and commercialize new products and expansion efforts to
drive sales and profit.Lead development of best-in-in class,
integrated marketing plans informed by consumer insights and backed
by data.Understand channel and customer business dynamics and
leverage insights to inform brand growth strategies, product and
consumer marketing opportunities to drive growth, including
non-traditional channels and ecommerceUncover actionable and
powerful insights through analysis of brand performance,
consumer insights, category trends & competitive dynamics. Leverage
these insights to shape brand strategy and growth opportunity
recommendations.Create
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marketing plans/initiatives to drive organic growth through lean
investment. Including building relationships with other emerging
brands, creative marketing tactics, etc.Work with cross-functional
teams to measure and analyze sales impact, sales execution and the
profitability/ROI including brand budgets.Performs other duties and
responsibilities as necessary.QualificationsRequired
Education:Bachelor s degree in marketing or equivalentRequired
Experience:5+ years of experience in marketing/brand management,
preferably within CPG industry.Experience working within a start-up
company or start-up environment.Former Founder/Entrepreneur with
true cross-functional experience managing marketing, operations,
finance, sales, etc.Experience in rapidly developing & testing new,
strategic business modelsExperience managing & analyzing Meta ads
to assess performance and pivot as needed.Experience leading the
launch of a product from idea to market.Analytic horsepower with a
relentless orientation on results, and the capacity to respond
quickly to changing marketplace dynamicsHigh levels of
interpersonal skills, specifically in the area of influencing
without direct authority, resolving conflict, and creative problem
solving.Ability to lead complex, strategic projects through to
commercializationProven track record of driving profitable growth
including P&L and marketing spend responsibilities.Experience
managing and influencing cross-functional teams in conversations
and in presentationsResilient problem solver. Experience building
consensus even if all team members may not be in agreement. Can
find creative solutions and common ground in order to move key
initiatives forward.Ability to work independently and
cross-functionally to lead programs, analyze data and drive results
in a dynamic and rapidly evolving environment--Proficiency in
Nielsen/IRI syndicated dataFamiliarity with common consumer
marketing research tools and techniquesExcellent verbal and written
communication skills; must work effectively with all levels of
leadership and Team MembersTenacious, resourceful, determined;
overcomes obstacles and operates with urgencyMust be willing to
roll up your sleeves, learn new skills, and wear multiple hats as
an intrapreneur.Driven to build & willing to pivot in a rapidly
changing environmentHighly organized with strong on time management
and meeting deadline skills--Strong analytical skills and
data-driven thinking--Highly creative with ability to think out of
the box--Preferred Experience:MBAExperience working within the
natural grocery channelCPG industry experienceEntrepreneurship
and/or Start-up Founder experienceSome marketing experience working
in large corporate environmentsJACK LINK S CORE VALUES:Company
values: Be Real, Speed Matters, Stewardship, Relationship Driven,
Self-Discipline, and Show Awesome Character.------Additional
InformationPHYSICAL DEMANDS:The physical demands described here are
representative of those that must be met by an employee to be
successfully perform the essential functions of this job.--
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.While performing
the duties of this job the employee is regularly required to stand,
walk, use hands to finger, handle, or feel, lift and/or move up to
25 pounds, and talk or hear.-- The employee is occasionally
required to sit, and reach with hands and arms.-- The employee must
occasionally lift and/or move up to 50 pounds.-- Specific vision
abilities required by this job include close vision.WORK
ENVIRONMENT:The work environment characteristics described here are
representative of those an employee encounters while performing the
essential functions of this job. The work environment is a plant /
office setting with varying degrees of temperatures and noise
levels. Exposure to manufacturing equipment movement and wet /
slippery floors. Travel may be required.EQUAL EMPLOYMENT
OPPORTUNITY EMPLOYER:Jack Link s provides equal employment
opportunity (EEO) to all persons regardless of age, color, national
origin, citizenship status, physical or mental disability, race,
religion, creed, gender, sex, sexual orientation, gender identity
and/or expression, genetic information, marital status, status with
regard to public assistance, veteran status, or any other
characteristic that is protected by federal, state or local
law.E-VERIFY:Jack Link s is participant in the federal E-Verify
program to confirm the identity and employment authorization of all
newly hired employees.-- For information about the E-Verify
program, please
visit:----http://www.uscis.gov/e-verify/employeesAll your
information will be kept confidential according to EEO
guidelines.
Keywords: Jack Link's, Plymouth , Brand Manager, Emerging Brands, Executive , Minneapolis, Minnesota
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